← All workCase study · Outdoor apparel
How Northwave turned one shoot a month into 60 shorts
$22kin 9 days
510Kviews
60shorts a month
01 · The challenge
Northwave produced one long brand film a month and had no short-form presence. Their best footage sat unused on a hard drive.
02 · Our strategy
We set up a clipping engine: every shoot is broken into weather tests, gear close-ups and creator moments, cut hook-first for every platform.
03 · Hooks we tested
- “We left the jacket in a freezer for 48 hours”Winner
- “Rain test, no edits”Winner
- “What 1,000km does to a boot”Winner
- “Packing for -20°C”Retired
- “Does it actually breathe?”Retired
04 · Execution
- 60 shorts a month
- Captions and brand styling
- TikTok, Reels and Shorts exports
- Weekly posting
- Monthly creative review
The creative
Videos from the campaign
“Week two numbers made us double the retainer.”
Free creative audit · 30 min
Dana W., Pacewell
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Dana W., Pacewell
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