How Stackly built a TikTok series that drives 9 signups a day
ClientStackly
IndustryB2B SaaS
ServiceOrganic growth
PlatformsTikTok, LinkedIn
Timeline10 weeks
2.1Mviews
9/dayorganic signups
-38%blended CPA
01 · The challenge
Stackly is a CRM for small sales teams with a great product and no organic presence. Nobody on the team had been on camera, and paid search was getting expensive.
02 · Our strategy
We built a founder-led series around one idea: your CRM should not need a training day. Short, fast demos answering real questions from sales reps, posted three times a week.
03 · Hooks we tested
“Your CRM should not need a training day”Winner
“I replaced 3 tools with one tab”Winner
“The follow-up nobody sends”Retired
“Sales reps, stop doing this”Winner
“Our pipeline in 10 seconds”Retired
04 · Execution
Monthly founder filming session
12 posts a month
Captions and LinkedIn cut-downs
Weekly comment replies
Friday growth report
The creative
Videos from the campaign
Your CRM should not need a training day
I replaced 3 tools with one tab
The follow-up nobody sends
“Felt like we hired in-house. The Friday report is the only marketing report I actually read.”
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